HOO Festival is a social contribution program of arts & culture, inviting world-class musicians to the rural town in the
mountains for a classical music concert with various programmes.
“HOO” being a sound of an exhale, the
HOO Festival’s goal is to rediscover the forgotten value of rest.
The festival offers classical music concerts, book talks with the authors, and a curated dining experience
with local ingredient.
The visual theme I built for this project is
SHAPING THE NATURE TO CREATE MUSIC. The main landing page
has a bold masked video of the trees and the sky, writing out "HOO"
①,
the name of the festival. The users can initiate the festival experience on screen by firework animation on-click.
The theme of
shaping the nature is continued with masked video in multiple pages in ABOUT
page
②-③, PROGRAMME
page
④, and the
GUIDE page
⑤-⑥.
Check out the website
here.